Our world’s resources are being depleted due to the meat industry. This campaign is a call from Beyond Meat, an innovator in the plant-based food industry, to consider trying their environmentally conscious meat alternatives. Food photography was paired with simplistic illustrations for a playful feel, and a limited color palette was used to let the photography pop. Beyond Meat’s alternatives are “one small step for meat, one giant leap for mankind.”
Photography by Rylee Hill
Eco-friendly branded shopping bag
Illustration development
created for educational purposes only

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